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BarkleyREI Leaders Present at PRSA Conference

Release Date: May 05, 2009

Pittsburgh, PA – Holly Maust, Online Marketing Manager for BarkleyREI will be a featured presenter at the PRSA Travel and Tourism Conference in Kansas City, MO, on May 6 and 7. The theme of the conference is Pioneering Change: The New Frontier in Communications, with specific focus on social media trends in the travel and tourism industry. 

Maust will lead the following two workshops during the conference:

  • Combining Free Resources and Functionality to Create the Best I-Press Room
  • Social Media Case Studies: Practical Examples of Putting Technology to Use

“I am excited to be presenting two social media workshops this year at the TT Conference,” said Maust. “At BarkleyREI, we work with many tourism and travel clients to develop social media strategies.” Said Maust. “We are finding that social media marketing is becoming a core element of the overall online marketing plan. It is important through conferences like this that marketers learn best practices and how they can apply them to their own organizations.”

BarkleyREI, a leader in social marketing, has implemented social marketing features in most of their recent sites. “Our clients are eager to embrace social media. Smart marketers realize traditional marketing approaches simply aren’t enough to engage the online travel planner. They need to engage the consumer in more meaningful ways. Social media provides just such a platform.” said Shayne Pryal, managing director, BarkleyREI. Recently, BarkleyREI developed a new travel blog for Pennsylvania Tourism, which sees over 3,000 visitors per month, and has developed Facebook, YouTube and Twitter sites for several other tourism clients, including Annapolis and Kansas City.

About BarkleyREI

BarkleyREI is a division of Barkley, the largest employee-owned agency of its kind. Based in Pittsburgh, Pennsylvania, BarkleyREI offers a full range of services, including strategic communications planning, website design and development, social media marketing, online and search marketing, user experience testing, content management solutions, and web application development. BarkleyREI works with higher education, cultural and non-profit, consumer and lifestyle, and travel and tourism clients. For more information, please visit www.barkleyrei.com and www.barkleyus.com.

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